Derk Sampson's Blog

By Derek Simpson The brand I chose for this social listening post is Dutch Bros Coffee. I picked it because it’s honestly one of my favorite coffee spots and has a huge online following. People don’t just go to Dutch Bros for coffee; they go for the vibe. The employees are known for being super friendly and upbeat, while the drinks are colorful and made to stand out on social media. Dutch Bros' value proposition is built around community, energy, and positivity. Their drive-thru feels more like chatting with a friend than ordering at a coffee shop. They’re also really good at making every drink feel like a mini event with bright colors, limited-time flavors, and seasonal launches. A lot of people online are talking about Dutch Bros, and the feedback is a mix of love, jokes, and some real criticism. @Isabella415_ said, “I love Dutch Bros but they NEVER have any sense of urgency and it bothers me.” @A3_Morales replied, “They’re too busy asking you about your life story and telling yo...

By Derek Simpson I picked this article because I’ve always liked video games, and Battlefield vs. Call of Duty (COD) has been one of the biggest rivalries in gaming for years. This new trailer caught my attention because it’s not just a game ad; it’s clearly a marketing move meant to subtly dig at their biggest competitor. The trailer features Zac Efron, Morgan Wallen, Jimmy Butler, and Paddy Pimblett. A Hollywood actor, country singer, NBA all-star, and a UFC champion. Call of Duty has been notorious for bringing in the most random A-list celebrities to collaborate with, so hiring four of the biggest names in each category, just to have them all explode 20 seconds into the ad, is bold, funny, and clearly meant to go viral. Forbes Article Battlefield 6 Live Action Trailer Forbes, a prominent media company, published an article titled "Battlefield 6’ Launch Trailer Pokes Fun At ‘Call Of Duty’ With Zac Efron And Morgan Wallen" by Erik Kain. The Forbes piece highlights how EA is...

 Hi class! My name is Derek Simpson and I am currently a Sophomore at LBCC. I spent 4 years as a Military Intelligence Analyst in the Army,  and am excited to continue my higher education over the next few years, studying Finance. I am a full-time Fantasy Football team manager and a Seattle Seahawks enthusiast. I truly enjoy the psychology of marketing. What makes people do what they do, and how their opinions can be influenced by even the subtlest marketing tactics. I enjoy joy rides on my motorcycle and playing soccer with my friends and nephews. I look forward to learning more about not only the principles of marketing, but my classmates as well.